What is cosmetic dentistry?

cosmetic dentist East London

The positives of cosmetic dentistry treatments

At Bright and White Dental Spa, we are proud to provide a number of cosmetic dentistry procedures that can assist in creating your dream smile. Cosmetic dentistry uses your natural beauty to enhance your smile; often the first thing that people notice when looking at you. A lot of people use cosmetic dentistry as a way of improving their appearance, in the same way they would consider cosmetic surgery in other areas of their body. If you are considering the best way to improve your smile, let us talk you through what cosmetic dentistry is and how it can help you achieve your dream results.

What is cosmetic dentistry?

You may be wondering what the difference is between cosmetic dentistry and general dentistry. Cosmetic dentistry specialises in the appearance of your teeth and gums. It does not always focus on your oral health, although this can be included in treatment plans. General dentistry is likely to be centred around your oral health and can include preventative and restorative dentistry. Cosmetic dentistry can help you feel more confident and make you want to show off your bright and white smile. With the ability to change the shape, size and colour of your teeth, the possibilities with cosmetic dentistry truly are endless.

Which cosmetic dental procedure is right for me?

At Bright and White Dental Spa, we offer several types of cosmetic dental procedures. Our team of specialists will sit down with you and discuss the right options for you and your treatment plan. We are proud to be able to provide the following cosmetic procedures:

Teeth whitening

Our teeth whitening cosmetic treatment helps to brighten your smile by restoring them to a whiter shade. It is a simple yet very effective process and can make a huge difference in how you feel about your smile. We are proud to be able to offer Zoom® whitening and Enlighten®.


Our Invisalign treatment plans help to straighten your teeth discreetly. It’s a convenient option for straightening your teeth and is barely noticeable as the braces are clear. You can remove your Invisalign clear braces for special occasions, with your teeth still gradually becoming straighter over time. Invisalign is fast and effective, and clear and comfortable.


Veneers can completely transform your smile. Our porcelain veneers can be used to improve broken or chipped teeth, severe discoloration, and gaps in the teeth. Veneers are bonded over your existing teeth and will leave you feeling happy and confident in your smile.

Cosmetic contouring

Cosmetic contouring is a quick procedure that makes small alterations to your existing teeth. It helps to improve and correct worn, chipped or pointed teeth. It is completely painless and non-invasive but you will still be left with a mesmerising smile at the end of the procedure.

Cosmetic bonding

Cosmetic bonding, also known as composite bonding, is a technique used for a variety of purposes. It can be used to fill gaps between teeth and fix discolouration. Most treatments can be completed in a single sitting.

To learn more about all of our cosmetic dental treatments and procedures, click here.

Why should I consider cosmetic dentistry?

There are multiple benefits to cosmetic dental treatments. It can improve your confidence greatly. If you were not previously happy with your smile, you will soon notice a massive difference after a cosmetic dental procedure. You will find yourself wanting to smile more and being proud of your smile. As per dentaly.org, 71% of British adults don’t feel confident showing their teeth when they smile for a photo and a third of those adults say it’s because of their discoloured teeth.

There are many other benefits to cosmetic dentistry, such as comfort. If you previously had a chipped tooth that you disliked the appearance of, choosing a cosmetic dental procedure can restore the structure of your teeth. This means you’ll be more comfortable and won’t find daily tasks like eating difficult. Although the main focus of cosmetic dentistry is to improve the appearance of your smile, fixing issues like a chipped tooth can help to prevent other oral issues from forming.

Cosmetic dentistry can also leave long lasting effects, with some results lasting for up to ten years in total. This means although you should be visiting your dentist for a routine check up, you won’t have to keep up with the maintenance of cosmetic dentistry.

Choose Bright and White Dental Spa

At Bright and White Dental Spa, we have a number of cosmetic dental treatments that could be suitable for you. Our team of specialists are warm and welcoming, and will sit down and discuss appropriate treatment options with you. When you choose our cosmetic dental treatments, you are guaranteed results that will leave you feeling confident in your smile.

To learn more about our cosmetic dental treatments, please call us today on 020 8989 6246.

We are here to make you smile

Book an appointment to find out more about our services.